When thinking of polluting industries the packaging industry is not the first that pops up in the mind. Yet with trillions of packages being sent every year which are only used once and than thrown away, you can imagine there is a lot of unnecessary trash.

Finish startup RePack has the solution to this problem: a sexy and clever package which is reusable. The customer orders a product online, companies who use RePack sent the product in this packaging. Once the package is delivered and opened the customer drops the empty packaging in the mailbox and it returns to the company. To motivate the customer to actually return the packaging he receives a coupon which gives discounts to all brands who are using RePack.

When new sustainable products are introduced, at least it has to be better than the original product to be a succes. RePack is one of those, it looks better than a grey box and it adds value for the customer.

Watch the full interview I had with Jonne Hellgren, founder of RePack.

 

 

And a short clip about RePack:

 

 

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