Wiebe Wakker
February 11, 2025
What is a keynote speaker? The ultimate guide to impactful presentations
“Wiebe, what exactly is a keynote speaker?” I get this question every week, and honestly, it took me a while to understand the difference between a regular speaker and a keynote speaker.
Now, as an experienced keynote speaker, I know how a powerful presentation can make the difference between an average event and an unforgettable experience.
But what exactly is a keynote speaker? And why are we so valuable for your event or conference? In this blog, I’ll take you into the world of keynote speaking and show you how I, as a sustainable adventurer, can make a unique contribution to your event.
The definition of a keynote speaker
The term ‘keynote’ comes from music and refers to the central note on which a musical piece is based. In the context of a conference, this means that the keynote speaker introduces the main theme and conveys the core message of the event.
A good keynote combines knowledge, storytelling, and impact. The goal is not just to inform but especially to touch and activate an audience.
I do this by sharing my story about my epic road trip. Without money and with an electric car, I drove from the Netherlands to Australia. During that journey, I was completely dependent on the generosity of others. It became a 3.5-year journey through 33 countries, an adventure that not only became the longest electric road trip ever but also a powerful statement about sustainability and human cooperation.
As a sustainable adventurer and inspiring speaker, I know how important it is to make complex topics accessible to a broad audience. By sharing my experiences during my electric world trip, I make abstract themes like sustainability and cooperation concrete and relatable.
What distinguishes a keynote speaker?
Expertise and experience
Keynote speakers are not just ordinary speakers. We combine years of experience with deep knowledge of our field. In my case, this means that I use my experience as a sustainable adventurer, including the longest electric road trip ever from the Netherlands to Australia, to inspire organizations about sustainability, cooperation, and perseverance.
Presentation skills
- Convey complex information clearly and comprehensibly
- Make emotional connections with the audience
- Tell inspiring stories that stick
During my keynotes, I ensure that my audience doesn’t just listen, but feels, understands, and becomes inspired to take action.
Why should you book a keynote speaker?
Setting the right tone
A keynote speech sets the mood and energy for your entire event. As a speaker, I introduce the main theme and ensure that participants are inspired and motivated. Especially with themes like sustainability and cooperation, it’s crucial to share not just theoretical knowledge but also practical experience.
Expertise and credibility
By booking a renowned keynote speaker, you immediately add authority and credibility to your event. During my presentations, I notice that sharing real-life experiences, like my sustainable world trip, gives a story extra power and authenticity. It’s not just theory; I’ve experienced it myself.
New perspectives
As keynote speakers, we often bring fresh insights and new perspectives. We challenge the audience to look at things differently and stimulate innovative thinking. In my presentations, I show how sustainable choices work in practice, and how you can achieve the seemingly impossible with perseverance. Personally, I’m a big fan of Alex Honnold, a rock climber who offers new perspectives from his own unique experiences.
Strengthens your brand or message
Want your event to make a real impact? A strong keynote presentation helps to convey your message powerfully and clearly.
Whether you’re a company, organization, or government agency, a well-chosen keynote reinforces your mission and leaves a lasting impression on the audience.
How do you choose the right keynote speaker?
Know your audience
Before booking a keynote speaker, it’s essential to know:
- Who your audience is and what their expectations are
- What challenges and questions exist
- What knowledge level is present
My rates are transparent and based on the impact I deliver. Want to know what a keynote at your event costs? Get in touch for a custom quote.
Match with your event
Ensure that the keynote speaker aligns with:
- The theme of your event
- The values of your organization
- The objectives you want to achieve
The investment in a keynote speaker
A professional keynote speaker is an investment in the success of your event. Costs can vary from hundreds to thousands of euros, depending on factors such as:
- Experience and reputation of the speaker
- Duration of the presentation
- Travel distance and availability
- Preparation and customization
Tips for a successful keynote presentation
For organizers
- Start looking for the right speaker well in advance
- Ensure a good briefing about the audience and objectives
- Coordinate technical requirements in advance
- Plan enough time for the presentation and potential questions
For speakers
From my experience as a keynote speaker, I know these elements are crucial:
- Know your audience and adapt your story accordingly
- Start strong and end even stronger
- Use personal stories and concrete examples
- Ensure interaction with the audience
Conclusion
A keynote speaker is more than just a speaker; we are the people who elevate an event to a higher level.
My keynote combines inspiration, innovation, and impact. With my background as a sustainable adventurer and speaker, I know better than anyone how to touch and motivate an audience.
🎤 Want a keynote that inspires and sticks?
📩 Get in touch and discover how I can enrich your event.
🚀 Let your audience experience how to push boundaries, literally and figuratively.
Frequently Asked Questions
What is the difference between a keynote speaker and a regular speaker?
A keynote speaker gives the main presentation and sets the tone for the event. Regular speakers often complement the program with specific topics or workshops.
How long does a keynote speech usually last?
A keynote presentation usually lasts between 45 and 60 minutes, including any question-and-answer session.
When should you book a keynote speaker?
Start looking for and booking a keynote speaker at least 3-6 months in advance. Popular speakers are often booked well in advance.
How important is practical experience for a keynote speaker?
From my own experience, I can say this is essential. By supporting my story with concrete experiences, like my sustainable world trip, I can convey my message much more powerfully than if I were only sharing theoretical knowledge.
