When you will stay at the Magdas Hotel as a guest, you won’t notice quickly that there is something special going on here. From the outside it looks like any other hotel and the rooms, although they are nicely decorated, don’t stand out of the normal picture. It’s the social aspect that is unique in this business.
The Hotel was founded by Caritas (known as Cordaid in some countries), a social NGO. They founded the Magdas three years ago. Their goalswas not to maximize profit but to maximize openess and humanity. All the employees are refugees who come from 14 different nations, all with different backgrounds. The Magdas develops these people and giving them job opportunities. They get long-term contracts and many possibilities to develop themselves and get certificates. They are free to leave whenever they want and take the certificates with them so they can start working in another place.
Sustainability has an huge social aspect and this is a great example of it. The Magdas also took care about the other parts of sustainability. In the beginning they had 1.5 million euro to open the hotel, which is almost nothing in this industry. Normally a hotel can spend 10.000 euro to rebuild a room, Magdas had €1.500 and they needed to think of creative ways to make it comfortable. Together with an up-cycling artist they made a plan. As the location used to be an home for the elderly, there was already furniture. The artist took everything out of the room and made new chairs, tables and closets from it. Other furniture was gathered with an crowdsourcing campaign. This makes every single room unique.
The slogan of the Magdas is “An hotel like no other” and this is very true. If you could chose, wouldn’t you pick this hotel over any other, standard hotel? If ever in Vienna, be sure to visit this hotel. They deserve your business so much more than any regular standard hotel.
I interviewed Sarah Barci, marketing manager of the hotel. She talks about how it all started, the problems they had to start it and their future goals.